From enablement, sellers get Field maps and a heavy pack For execution, they need GPS and air support
HitWit: AI agents for sales execution.
~2x higher deal close rate in just 2 quarters.
The seller's arsenal
Eight AI agents. The right intelligence. At the right moment.
From finding the right prospects to closing the deal, every stage has its challenges. HitWit's AI agents give your sellers the intelligence, preparation, and support to win.
INTERNAL
Product Training
An AI agent to train your sales team, scientifically.
We have worked with leading US universities to build a training agent for sales teams. It turns product knowledge and sales process knowledge into 10-minute quests that answer reps' questions, then have them play it back until they get it right.
10-minute quests, real scenarios
Answers, then tests understanding
Track progress across your team
For sales and channel leaders
Now zoom out. Every seller, every deal, live.
The same route, across the whole team and every partner. Leaders see where every deal is right now, and where the agents stepped in.
In this view it is the CRM: last week's snapshot, with the stalled deals marked "?".
Select a deal to see where it stands.
Customer proof
Exabeam's partners win more deals with HitWit.
0x
Higher close rate on partner-led deals, in just 2 quarters
50%
Of partners prefer HitWit to older enablement

"HitWit has been a game changer for our team… That consistency helps build trust from the beginning in a way traditional online training, shared repositories, and webinars simply can't match."
Ian ThomasCEO, Sapphire (Exabeam partner)
20% higher test scores and 3× more participation than a traditional LMS, in a Georgia Tech study published in INFORMS Transactions on Education.
Next step
Talk to us about a pilot.
One workflow, one seller cohort, success agreed up front. We'll size the impact for your sellers and partners on the first call. Pilot costs are credited to annual fees. No per-seat fees.
In good company
Loved by experts at top institutions.




















The details
Frequently asked questions.
Answers to the questions we hear most often from sales and channel teams.
Can't we do all this using ChatGPT on our own?
While ChatGPT is a general-purpose AI tool, Hitwit is designed specifically for sales and sales engineering teams. It combines multiple modalities (video avatar, voice, chat, images, visualizations), is available on multiple workforce platforms (Slack, Chrome, your own website) and combines multiple AI technologies (from OpenAI, Anthropic, Google, AWS and other leaders) into a customized suite of agents. Hitwit automates tasks like running interactive demos, answering complex technical and sales-related questions, and providing training to both sales engineers (SEs) and account executives (AEs). Our founders' decades of experience ensure the solution is highly tailored and effective, saving teams significant time and resources.
We use Salesforce. Doesn't Salesforce have similar AI features already?
Salesforce offers excellent general-purpose AI features like Einstein for analytics, forecasting, and pipeline management. However, Hitwit is focused on specific challenges of sales and sales engineering, such as:
- Interactive demo automation for technical and sales presentations.
- Real-time answers to both technical customer queries and sales-related objections.
- AI-powered training tools for both AEs and SEs to accelerate onboarding and upskill teams.
Hitwit complements Salesforce by integrating task-specific AI agents that enhance SE and sales team productivity.
We are building our own RAG-based agent for our website. How is this better?
There is a world of difference between quick-and-dirty RAG, which just uses vector indexes on textual content, and enterprise-grade RAG which needs to deal with different formats (images, videos, audio, etc) and multi-document context. We have invested in building it so that you don't have to.
There are lots of AI agent frameworks that let us build custom agents. Why do we need Hitwit AI Agents?
Most frameworks provide tools but require significant customization to create effective agents. Hitwit offers:
- Pre-built agents designed for specific sales and sales engineering workflows, such as demos, Q&A, and training.
- A multi-AI approach integrating cutting-edge technologies like ChatGPT, Gemini, Claude, and ElevenLabs for voice functionality.
- Models curated with decades of SE and sales leadership experience, ensuring they are optimized for real-world challenges.
Hitwit eliminates the need for extensive development time, delivering an enterprise-ready solution from day one.
How is Hitwit different from demo automation tools?
Tools like Reprise and Navattic focus on demo automation alone. Hitwit takes a more holistic approach by:
- Combining interactive demo automation with real-time Q&A for both technical and sales-related questions.
- Offering AI-driven training tools for SEs and AEs, helping teams stay sharp and informed.
- Addressing both sales and technical workflows, making it a complete solution for sales and sales engineering teams.
How is Hitwit different from AI features found on Zoom, WebEx, Teams, or Google Meet?
Meeting platforms focus on general productivity features like transcription or meeting summaries. Hitwit is built to enhance sales and sales engineering performance, providing:
- Automated, guided demos for customers during live meetings.
- Real-time Q&A tailored to both sales objections and technical product questions.
- Integration with tools like Slack and CRMs, allowing AEs and SEs to work seamlessly across their preferred platforms.
Hitwit doesn't just support meetings—it actively drives sales conversations forward.
Doesn't Microsoft Co-pilot offer similar AI features?
Microsoft Co-pilot focuses on general productivity across Office and Dynamics platforms. Hitwit, on the other hand, specializes in sales and sales engineering workflows, including:
- Automated demos customized for technical and sales conversations.
- Real-time answers to both sales and technical customer questions.
- Training and enablement tools for SEs and AEs based on proven best practices.
While Co-pilot supports general workflows, Hitwit directly addresses the specific needs of sales and sales engineering teams.
Is this a sales tool, a knowledge management tool, or a training tool?
Hitwit is a comprehensive platform that serves all three purposes:
- Sales Enablement: Automates demos and handles customer Q&A, empowering AEs to focus on relationship-building.
- Sales Engineering Support: Handles technical Q&A, demos, and training tailored to SE workflows.
- Training and Knowledge Management: Centralizes expertise and delivers curated, AI-driven training for both SEs and AEs.
This all-in-one approach ensures seamless collaboration and efficiency across sales and sales engineering teams.

